In August 1929 the Aeolian building acquired its most important tenant (other than, of course, Aeolian. Women’s cosmetics and beauty firm Elizabeth Arden took over five upper floors as well as a portion of the ground floor. Founded by Florence Nightingale Graham (who took the name Elizabeth Arden) the company was an early example of a tremendously successful endeavor conceived of, developed and run by a woman. To clearly identify the Elizabeth Arden entrance from that of Aeolian, architect Mott B. Schmidt designed an incongruous modern entrance framed in polished black stone at the northern end of the Fifth Avenue façade.
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